Professor Jikun Huang Leads Research Team to Jiangxi to Study Integrated Development of Agriculture, Culture and Tourism

Release date：2026/09/24　　Source： CCAP

On the afternoon of September 21, Professor Jikun Huang, Distinguished Professor of Philosophy and Social Sciences, Dean of the School of Advanced Agricultural Sciences at Peking University, and Dean of the Jiangxi Academy of Rural Revitalization Strategy, led a research team to Shibu Town in Xinjian District, Nanchang, to conduct a field study on the integrated development of agriculture, culture and tourism.

The research team consisted of ten members, including Professor Chengfang Liu, Vice Dean of the School of Advanced Agricultural Sciences at Peking University; Professor Xuyuan Zheng, Vice Dean of the College of Economics and Management at Fujian Agriculture and Forestry University; Professor Daohe Li , Vice Dean of the New Rural Development Research Institute at Jiangxi Agricultural University; Professor Wenmei Liao, Party Secretary of the College of Economics and Management at Jiangxi Agricultural University; and Professor Zhenlin Weng. Officials from the Xinjian District Bureau of Agriculture and Rural Affairs, Shibu Town, and other relevant departments also participated in the field visit and discussion.

The research team visited the exhibition hall and asparagus industrial park of the “Mengfei Tianyuan” Rural Revitalization Demonstration Zone. Mr. Jian Li, head of the enterprise, first briefed the team on asparagus production and sales, as well as the ways in which the industry engages and benefits local farmers. He then guided the team on a tour of the asparagus greenhouses and processing workshop.

During the subsequent symposium, the research team held in-depth discussions with representatives of the enterprise and relevant government departments on a range of topics, including the organizational model of the asparagus industry, production costs and technologies, marketing channels and e-commerce development, product processing, practical challenges, and potential solutions.

Following the symposium, the research team also visited an agritourism and leisure facility, where they learned about the composition and stability of its visitor base as well as the operation of its tourism projects.